- Use more fixed price with 1 quantity
Since eBay will still promote new item and ensure a certain percent of search result to have new listings. Fixed price with one quantity will free up more inventory for seller to create more listings of same item in the search result.

- Use shorter duration fixed price for item with 1 quantity
eBay will allocate a certain percent of each page of search result with newly listed fixed price to encourage sellers to continuously add a wider selection of products on eBay. Shorter duration fp will have your listings being relisted with the same period of time.

- Improve photo quality to generate higher click through
Attractive photo will result in higher click through which will result in greater sales therefore the sales per impression score will be higher in Best match.

- Provide relevant and popular keyword
Popular keyword without relevancy will result in lower sales. People might be “tricked” into your listing but will not buy. Both buyer and eBay will suffer. The first will be bad experience while the latter earn less fees. You can be certained that eBay will penalized such keyword spamming practice heavily.

- Use Adcommerce to increase click through without increasing impression
Remember eBay is looking at sales per impression. Everytime your advertisement shows up on Adcommerce it may not result in additional impression. Therefore you could potentially increase your best match score for that fixed price using Adcommerce

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Tags: best match, search engine, SEO, tricks

This entry was posted on Monday, September 14th, 2009 at 9:01 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed.