Bloomberg is reporting that a French Appeals Court reduced the fines eBay must pay in a counterfeits case involving LVMH Moet Hennessy Louis Vuitton... »
Marketing
Don’t Put All Your Eggs in the Facebook Basket
While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts. In a recent post I spoke about publishing paths and tailoring your content and selectively publishing it to different websites. It can be dangerous, though, if you take... »
The Dangerous, Revolutionary Mix of Social Media and Politics
Maybe it’s just a novel idea on my part, but lately I have been thinking about the possibilities the social sphere could provide towards the improvement of political communications – or the damage it could cause. I stumbled across a recent post that talked about the implications of social media gone awry in Britain. On... »
30 seconds rule on eBay – consise description becomes important
Do you know that on an average eBay shopper do not spend more than 30 seconds shopping on a single page item listing? Yet many eBay sellers or merchant squeeze so much information that they neglect the first thing first rule. As eBay is focusing seller performance, it is important to reduce item not as describe... »
eBay Best Match Secrets 101 – Basic 123
Everyone should be aware that there will be two version of Best Match (aka BM) by October 2009. They are Best Match 1.0 and Best Match 2.0.. BM 1.0 will be in Australia eBay as well as small European eBay sites other than UK and DE eBay.. BM 2.0 will be the big three eBay... »
Generate targeted eBay traffic at low cost using Adcommerce
Seller can advertise their eBay listings at the bottom of each search result using Adcommerce. eBay sellers just have to visit http://www.Adcommerce.com »
Another reason for being a Top Rated Seller on eBay..
We all know that with the introduction of the Top Rated Seller logo, the Powerseller logo of 10 years plus history will be removed from eBay… I believe the Top rated seller logo will mean be met with positive feedback from buyers. Firstly, they will be curious at a new logo and next, if they... »
How to increase European buyers traffic to UK listings due to recent changes
UK eBay announced that its listing will be expose in the different European eBay sites. Remember to do the following in order for the listing to gain European sites exposure: Offer PayPal Provide international shipping information Include a translation of the item description into the language whose speakers they’re targeting (Try using free translation tool like Google Translate) More... »
Increase traffic using ISV for eBay listings – known and unknown advantages
International Site Visibility 101 first before telling everyone the unknown\secret fact of this feature(see the end of post)…. International Site Visibility 101 Those of you who are listing on eBay should know the importance of International Site Visibility aka. ISV listing upgrade. It is like optional feature for your listings to gain exposure to the UK... »
Catch attention for your listing with photo border
I was searching for some Kindle 2 products on eBay when a listing with purple border photo capture my attention. The reason is not that the photo was exceptionally well taken but because it is the only listing with thick photo border and it’s glaring purple. Now, kudos to the effort done for the merchant... »
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