Bloomberg is reporting that a French Appeals Court reduced the fines eBay must pay in a counterfeits case involving LVMH Moet Hennessy Louis Vuitton... »
SEO
Search engine optimization of marketplace like eBay, Amazon, Buy.com, etc. Each Marketplace rely on its search engine to surface the selection of products to visitors. Search engine optimization seek to help merchant increase their exposure in the marketplace as well as outside the marketplace which is dominated by Google search engine.
How To Silo Your Website:The Sidebar
The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar. IMHO the sidebar is the... »
Natural Link Building: Past, Present and (Predicting) The Future
A while ago I wrote my case study on how I listened to Google and failed. The post got a lot of attention from the SEO community. Many people wondered whether natural link building was really dead and what was the future of building natural links. I’ll try to answer some of those questions... »
More Viral Marketing Ideas
Yesterday we took a look at some marketing ideas that went viral to a greater or lesser degree. We considered some of the factors that encouraged any particular viral marketing campaign to grow as we looked at approaches from Dropbox Dothetest.co.uk and BT. Now we ll look at some that I think... »
How To Make Your Homepage More Dynamic
One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage. I can think of only three or four websites I have ever worked on where... »
Viral Marketing Ideas
The right idea paired with the right execution carry incredible power. Get enough people interested and they ll start spreading it themselves. That is the essence of viral marketing. So how can you put that to work for you In this article we ll take a look at a few viral marketing ideas... »
Thanks to This Month’s Sponsors August 2010
I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps. BOTW.org – Get a premier listing... »
Increase Google Traffic: Long Tail Content Techniques
Long tail keywords when grouped together can often bring in more traffic than shorter keywords with a lot more competition in the search engines. But how do you attract those visitors You will need to write long tail content geared to bringing them in. Keep reading to learn how to do... »
Google AdWords
And so the test begins. I sent over a couple screenshots to the Google AdWords team showing that a ton of clicks were staying for only 0 seconds and yet I was being charged for them. Here is what I got back: Please be assured that our system identifies invalid clicks and filters them... »
Google Update & YaBing!
For those of you who have noticed significant fluctuations in your rankings – you’re not alone. Across the web people have reported significant changes in their rankings. We at Beanstalk were fortunate on this one in that we had ranking reports running for the past few days and got to watch the changes over... »
The SEO Community – A Tale of Friends and Scorpions
This is a post that may anger you and piss you off, but hopefully it makes you think a little. But I think a lot of the people in the SEO community are short sighted and are willing to sacrifice themselves and the community as whole if they see the chance to get a... »
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